About
At the core of our vision for the Rioja Hotel's rebranding and interior design transformation is a heartfelt commitment to rejuvenating its identity, seamlessly weaving the natural beauty of the wine region into every aspect. In this endeavor, We embarked on a journey, driven by a meticulous exploration of wine scents and their nuanced representations.
Collaborating with the talented Anna Lucianer and Nuria for the lobby design, we aimed to create a space that not only tells a personal narrative but also embraces the rich cultural heritage of Rioja. The lobby, featuring a boutique retail space with original products sourced from the area, is designed as an open, multifunctional haven. It invites both guests and locals to work, relax, and savor a good glass of wine.
The entire concept of the project focuses on exploring the potential flavors and scents of wine, and applying them to the lobby and shop
